Semantic Intelligence Glossary

Structured Data

Also known as: schema markup, JSON-LD, schema.org markup, semantic markup

Machine-readable markup added to web pages that explicitly declares the type, properties, and relationships of the content.

Structured data is a standardized format for providing explicit information about a page's content to machines. In the context of web publishing, structured data typically means schema.org vocabulary delivered as JSON-LD markup. It tells search engines and AI systems what type of content a page contains (Article, Product, Organization, FAQPage, etc.) and declares specific properties like the author, date, topic, and related entities. Structured data reduces the ambiguity that AI systems must resolve through inference alone.

  • Knowledge Graph ... A structured network of entities and their relationships that helps machines understand how information connects.
  • Entity Mapping ... The process of identifying, defining, and structuring the entities that represent a brand so AI systems can accurately interpret and recommend it.
  • Semantic Intelligence ... The practice of structuring information so AI systems can understand its meaning, context, entities, and relationships.